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Content Marketing Specialist

Company: Guidant Financial
Location: Bossier City
Posted on: June 14, 2022

Job Description:

This is a fully and permanently remote work from home opportunity with a growing and stable company available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA Are you excited by the thought of helping entrepreneurs across the country realize their dreams of building their own company? We have a bold vision of increasing the number of people who succeed in small business. To date, our team has put $5B of funding to use, helping launch over 20,000 businesses and creating nearly 100,000 jobs to the economy. We---re doing this by delivering innovative funding solutions and building the latest technology to help entrepreneurs across the country start and grow their small businesses. Our purpose goes beyond supporting entrepreneurs --- we want our employees to feel as empowered as our entrepreneurs to make an impact on our clients and their careers. Our Values Passion: You champion our mission and think like an entrepreneur. Adaptability: Change isn---t scary. You embrace opportunities to adapt and bring others along. Connection: Connection is important. You lift others up because when they grow you grow. Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity. Diversity: You encourage diversity, equity and inclusion. You help empower our community and foster an environment that encourages different perspectives and values each team member's individual experiences. The Role Highly visible role that combines content strategy, story-telling, and communications. World-class writer experienced in many forms of communication from whitepapers to website, emails to executive speeches and can formulate creative strategies to attract our target buyers, differentiate from our competition and position Guidant as an industry thought leader. Essential Functions Build more efficient, repeatable approaches for content and delivery by channel Shape content into different forms for different channels, from blogs and social promotion to infographics and eBooks and e-mails Reporting on top content (blogs, downloads, etc.) and championing content to push low cost leads Stay fluent and current on fintech business concepts and trends Manage website content Plan and execute content strategies for product launches and events Manage the content pipeline from ideas to placement Adapt content for social media channels (LinkedIn, Twitter, etc.) Work with freelance writers as an extension of the marketing team Monitor content metrics to continuously improve content quality, targeting and placement Nice to have --- passion for ghost writing for key executives and working with PR lead to manage communications campaigns. Additional Functions WordPress experience in posting articles Video editing experience is a plus Perform other duties as required Requirements Job Specifications Must be 18 years of age 1 --- 3 years writing and content placement experience Must demonstrate writing prowess through examples of their own work CMS, SEO and website architecture experience preferred Ability to work in an autonomous environment where you can be a self-directed, independent worker Ability to create an inclusive workplace where everyone feels a sense of belonging by empowering all our employees to speak up, ask questions, and be seen. Other Requirements Must pass a background check Must meet work from home requirements to qualify Work Environment and Physical Demands Duties are primarily performed in an office environment and require sufficient personal mobility and physical capability to permit employee to function in this environment Requires sitting at a desk for up to 8 hours and ability to lift up to twenty (20) pounds; For this position there are minimum work from home requirements that must be met in order to perform the essential job functions in a remote WFH environment. For any questions, please reach out to prior to submitting your resume. Benefits Our People are Key to Success: Work with a team of smart, creative, fun and highly motivated people When You Grow, We Grow: Continue to learn with ongoing training, career pathing, and supportive leaders. In just six months of 2021, we have already promoted 28% of our organization Wellness: Top benefits and perks including comprehensive health coverage (with free premium option), competitive salary, and paid parental leave and a generous 401k match. Be able to disconnect with Paid Time Off of 3 weeks and 11 Paid Holidays. Flexible Work Arrangements: Work from the enjoyment of your home office. We work with entrepreneurs every day; we want you to have autonomy within your work structure with company provided equipment. Awesome Culture: Be part of Guidant---s award-winning culture and have the experience to connect through coffee with senior leaders or hit a home run being part of our company sporting events. Empowering Equity and Inclusion: Be part of an inclusive work environment that gives employees a voice to speak up, be heard, and supported.

Keywords: Guidant Financial, Bossier City , Content Marketing Specialist, Advertising , Bossier City, Louisiana

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